OUR MANAGEMENT
ASOS is committed to providing customers with high-quality products and services through well-trained, qualified staff and effective processes, representing local and foreign manufacturers, service companies, mills and suppliers.
To be a premier conglomerate recognised as a destination of high-quality products, superior services and customer care, bridging the gap within well-development and stable markets.
At the heart of our work is a firm belief that ideas can effect change, especially when approached with creativity. We identify, improvise, and invest in ideas that offer sustainable growth for all our stakeholders across the business lifecycle. To this end, we concentrate on areas where we not only contribute but also add significant value. Moreover, we cherish our heritage and demonstrate an unwavering commitment to preserving it.
Established in 1979 in Abu Dhabi, Ali & Sons Holding LLC quickly transformed from its humble beginnings into a multi-faceted conglomerate, rebranding as Ali &Sons Holding LLC. Spearheaded by H.E. Ali bin Khalfan Al Mutawa Al Dhaheri, theFounder and Chairman of The Family Council, the group ventured into diverse sectors of the local market. Ali & Sons has marked its dominance in areas like Automotive, Oil & Gas, Contracting, and more. Partnering with global powerhouses like Porsche, Volkswagen, and Audi, it also promotes its own successful brands, such as Amwaj Jewellery and Eurostar Rent A Car, leveraging the group's commitment to quality and excellence.
ASOS has enjoyed much growth and progression over our many years in the industry. Learn more about our history and key milestones.
The company is established with core representation of foreign companies.
The company is established with core representation of foreign companies.
The company has diversified its operations by venturing into the realm of in-house risk drilling services. This expansion not only positions the organization as a comprehensive player in the energy sector but also mitigates external dependencies, fostering greater control over critical aspects of the drilling process.
Our company proudly unveils its rebranding to 'Oil & Gas.' This transformation reflects our commitment to the dynamic energy sector, symbolizing a renewed focus on innovation, resilience, and global impact
This emphasis on local manufacturing indicates a commitment to producing goods within the UAE, which contributes to the country’s economic development.
ASOEM has been officially established as the manufacturing arm of ASOS. This integration solidifies our commitment to streamlined production, ensuring quality and efficiency as we elevate our brand to new heights in the global market."
